BASA’s primary aim is to promote and encourage mutually beneficial and sustainable business-arts partnerships that will, in the long term benefit the community at large.

To this end, BASA’s first initiative was to encourage sponsorship of the arts by the business sector. Historically, arts funding has come from a company’s corporate social responsibility or philanthropic budgets but over the past 6 years, BASA has demonstrated that arts sponsorship – from marketing or promotional budgets – is a cost-effective vehicle for the sponsoring company, and that enduring and productive business-arts partnerships can be built.

With growing emphasis on good corporate citizenship, business is increasingly seeking properties that not only reach target markets and communicate effectively, but also address social agenda. Philanthropic sponsorship, sponsorship of a cause, very often has a greater positive impact on the corporate image than purely commercial sponsorship. The arts, indeed, are uniquely placed to serve both commercial and philanthropic objectives and the sheer range of options available through arts sponsorship demands attention.

David Gouldie is the Durban representative for BASA. Any Durban Artists or corporate companies looking for assistance from BASA or more information should contact him for assistance. With 2010 around the corner there are lot of exciting opportunities for corporate companies and artists to collaborate in the city of Durban.

Contact David on davidgouldie@mweb.co.za or 083551634.

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