Where do we want to be?
All citizens in a prosperous Durban earn a decent living and support a sustainable
Targets How will we get there?
Strategy A: Enhancing livelihood choices and prospects of citizens, especially the
In a rapidly changing city, people living on the outskirts (both spatially and in
terms of exclusion from employment opportunities and access to services) need to
be able to explore and develop livelihood strategies. In many cities, livelihood
opportunities are reduced as a result of policy impacts, the allocation of service
delivery and the behaviour of other sections of society. This requires cities to
examine their policies and implementation of services to ensure they support diverse
livelihood options for poor people. This may also necessitate changes in how individuals,
government and non-government entities operate. For example the limited electricity
options provided to people living in shacks and low cost housing, preventing them
from conducting small-scale businesses that requiring levels of electricity much
higher than the average household demand (e.g. providing iron services).
Strategy B: Increase level and diversity of skills that meet local requirements
Basic literacy skills are critical for successful engagement in society and for the
pursuit of different livelihood practices. Additional and/or further skills may be
required for specific areas of employment. The widespread distribution of skills
related to literacy and numeracy is foundational and these need to be developed to
improve employability, especially amongst the young and poor. Effective action in
this field should also seek to promote formal and informal entrepreneurship; as well
as an uptake of formal employment in the manufacturing, services and other sectors. This
strategy focuses on the formation of in-house, public and public-private projects
promoting the creation of appropriate skills.
Strategy C: Improving opportunities for small and medium businesses
Whilst Small and Medium Businesses (SMMEs) form an important part of employment creation
and business development initiatives, many of these initiatives remain relatively
inaccessible to the poor and uneducated, and many people participating in SMMEs.
Policies associated with capital provision for and management of SMMEs should be
re-configured to create a simpler and more user-friendly framework created (specifically
aimed at empowering the poor and uneducated). The new policy-based context should
promote the availability of banking facilities and give rise to facilities for the
provision of small-scale start-up capital.
Strategy D: Support local innovation and knowledge development
Societies failing to support knowledge creation and innovation are likely to be marginalised
from engaging effectively with the global economy and will struggle to develop appropriate
local solutions to local and global future challenges. Evidence from other countries
has shown that leaving the processes of knowledge creation and innovation to chance
results in further obstacle to effective local development. It is also clear that
innovation and knowledge development requires new forms of partnership. Innovation
processes should be responsive to social goals. For instance, the emergence of cell
phones in South Africa has generated economic opportunities for many individuals
who were unable to access communication services in the past.
Strategy E: Business retention, expansion and new business growth
Responsible business development, new business formation and investment must be encouraged. However,
cities must carefully balance the imperative to attract and support growing businesses
with social and environmental goals. It is likely that sustained public commitments
and new forms of partnerships with business and civil society are needed to strive
towards sustainable economies. For example, encouraging a more creative approach
to waste management might require a range of many stakeholders working towards enhancing
business conditions, which are aligned to waste reduction practices
Strategy F: Food Production
Global fluctuations in food production as a result of a range of factors result in
high prices and food insecurity. Successful cities have higher levels of food security
as a result of more internal food production.
What should be done?
Short Term Target (10 years)
Medium Term Target (20 years)
Long Term Target (50 years)
Unemployment in Durban is reduced by 25%
Unemployment in Durban is reduced by 50%
People are able to sustain themselves