The role of Imagine Durban is to inspire the eThekwini community to implement the
Municipality’s long-term plan. In order to achieve the goals of the plan, everyone
from businesses and government departments to schools, NGOs and individuals—must
do their part by following through on the actions outlined in the plan. At Imagine
Durban, we are tasked with inspiring and securing the stakeholder commitment on which
successful action must be based.
We do this by engaging with key stakeholder groups to communicate the importance
of long-term planning and the urgency of changing our unsustainable practices. We
work to inspire business leaders, principals, government officials, community organizations
and individuals to adopt a spirit of sustainability by implementing the action items
detailed in the long-term plan.
These actions are organized and assigned among five key stakeholder groups, who are
responsible for implementing the actions outlined in Imagine Durban’s consultative
document, the long-term plan. The stakeholder groups are:
Society (Non-governmental organizations, community-based organizations,
schools, faith-based organizations and tertiary institutions)
Provincial and National Government.
For the complete framework of themes, goals, targets, strategies, actions, and stakeholder
assignments associated with each of the six thematic areas, please see the full long-term
How do we Change Mindsets?
There are many ways to tackle the challenge of changing mindsets. Imagine Durban’s
approach is to find ways to demonstrate that sustainable living is an achievable
goal. We do this in three primary ways:
- Demonstration projects that test new and innovative ideas to our long-term problems via
small-scale examples of what is possible.
- Open forums, public seminars and workshops bring in “expert” individuals from a variety fields
share knowledge and best practices on topics of
sustainability, followed by a dynamic dialogue among participants.
- Presentations with key stakeholders are organized
to communicate the goals of the long-term plan and
secure buy-in from organizations and individuals who
represent drivers of policy, planning and philosophy in
their communities and fields.