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Fostering a caring
and empowering city
Where do we want to be?
Durban has well rounded and caring citizens who act to support the common well-being
of Durban and embrace mutual respect, tolerance and compassion for those in need.
How will we get there?
Strategy A: Responsible Citizens and Responsive Governance
In a society where citizens rights are well protected constitutionally, it is important
that this is complemented with an equal focus on individual responsibilities. The
caring city that all citizens imagine is founded on residents understanding their
individual responsibilities as citizens, and honouring a commitment to uphold the
rule of law. In addition, the responsible citizens that good governance requires
need opportunities to interact with governance systems and to have their voices heard.
Citizens that feel included in decision-making will actively support and promote
implementation of these decisions.
Strategy B: Engendering mutual respect, the spirit of ubuntu and a culture of helping
those in need
Moving from the individual responsibility in strategy A, strategy B focuses on the
articulation of a shared vision leading to communal responsibility for sustaining
life in our city, country and indeed on the planet. Its emphasis lies on promoting
human values based on universal social, cultural and spiritual convictions. Through
the deliberate and focused promotion of ubuntu, it is hoped that greater harmony
between citizens is fostered, so that mutual respect and tolerance becomes a way
of life. This strategy however, goes beyond mutual respect, aiming to inculcate a
culture that places a premium on helping those on need; as all people are part of
one common humanity.
Strategy C: Personal empowerment and development
Over and above the vocational skills that are advocated as part of the Prosperous
City theme, it is important that everybody has access to life long learning so that
they are personally empowered, confident citizens. Personal development in this strategy
covers all aspects of the total human being, including ensuring sound physical, psychological
and emotional well being. A particular emphasis is placed on sports development as
a means to maintain physical and mental health.
Strategy D: Training youth for model citizenship
The Imagine Durban plan recognises that future lies in the hands of its young people.
It therefore advocates that, if the vision of a caring and empowering city is to
be realised, each of the strategies outlined above must be targeted towards young
Short Term Target (10 years)
Medium Term Target (20 years)
Long Term Target (50 years)
Every Durban resident understands his/her roles and responsibility as a citizen committed
to building our city.
Tolerance and mutual respect becomes a way of life.
The spirit of ubuntu has been re-integrated back into the social fabric of Durban